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Crossroads Summit

Panels & Panelists

PANEL 1

Forum/Panel Topic:

The Interplay of FSMA 204 and SQF: Achieving Synergistic Compliance

 


Panelists:

Jill Nordness

Senior Regulatory Scientist, Talking Rain Beverage Company (Regulatory Affairs, Labeling, Ingredient Safety)

Tammie Van Buren

Compliance Manager, SQF (SQF, Regulatory Affairs, SQF Edition 10 – Upcoming Release Aug 2025)

David Minor

WSDA Representative (Confirmed)

Dr. Meijun Zhu

Faculty, Washington State University (Confirmed)

Dr. Stephanie Smith

Faculty, Washington State University (Confirmed)
 


INFO: 
This panel will explore how companies can align FSMA 204 traceability requirements with SQF certification standards to build stronger, integrated food safety systems. Panelists will share insights from regulatory science, compliance programs, and academic research to highlight strategies for achieving efficiency, transparency, and consumer trust in a rapidly evolving regulatory landscape.  

PANEL 2

Forum/Panel Topic:

Beyond Taste: Unraveling the Holistic Consumer Experience in Food


Panelists:

Angela Smith – Director of Consumer and Market Insights, Talking Rain Beverage Company (Consumer Behavior, Qualitative and Quantitative Research)

Dr. Carolyn Ross – Faculty, Washington State University (Confirmed)

Dr. Soo Lee – Faculty, Washington State University (Confirmed)



INFO: 
As consumer expectations expand beyond flavor to include wellness, sustainability, and overall experience, the food industry must innovate to meet these multidimensional demands. This panel brings together experts in consumer insights and sensory science to discuss emerging trends, research, and strategies for shaping products that resonate with consumers at every level.   

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